The secret to youth? Its definite collagen is what you’re looking for. If you’re wondering why women of age are crazy over collagen, well its actually because collagen helps to maintain your skin elasticity and as it decreases in the body, wrinkles start to form on your facial features. YIKES! Other than facial features, collagen basically is a protein that gives structure to your skin, bones, muscles and other connective tissues in your body. Now that you know what collagen is, how do you sustain the amount of collagen in your body?